CRM & LOYALTY ANALYST

Job category

Marketing

Experience level

Intermediate

Relocation available

This role is not eligible for relocation

Job type

Professionals

Travel required

No travel is expected with this role

Job code

RQ110085

CRM & Loyalty Analyst

At bp, our goal is to deliver the future of mobility, energy and services for our customers – today and tomorrow.

Want to join our team in Austria ? Here’s what it looks like:

• Being customer-centric, agile and responsive to changing customer needs and dynamic markets
• Focusing on growth and development of customer offers
• Creating strategic partnerships that drive long-term value for our business
• Being digitally enabled and empowered by customer insights and data to deliver solutions

As a key pillar of bp’s growth agenda, our Mobility & Convenience business is the shop window to our brand. As the world transitions to lower‑carbon energy, we’re evolving our on-the-go offer – from fuel, food and drinks today to electric mobility and new convenience missions tomorrow.

For this role, we are looking for a customer‑ and commercially minded analytics expert with hands-on experience in CRM and loyalty. You will be part of the Marketing team and help shape our loyalty program through customer analytics, campaign and performance management, and strong ownership of the underlying data and reporting landscape. You will turn complex loyalty data into clear stories and actionable recommendations. By maintaining reliable data pipelines and creating high-quality Power BI dashboards, you enable informed decisions across the company and continuously improve our loyalty initiatives

Key Accountabilities

• Extract, combine and validate loyalty/CRM data from bp’s data hub and other internal/external sources; ensure high data quality and accuracy.
• Analyze loyalty data using advanced methods and tools (e.g., SQL, Python) and translate findings into clear insights.
• Own and continuously optimize the CRM contact plan in line with loyalty objectives and customer journeys.
• Build and maintain reporting (Power BI/Excel/Tableau) for KPI monitoring; provide business cases and ROI calculations to support decision-making with data.
• Develop and refine customer segmentation to improve targeting and personalization across channels.
• Design measurement frameworks for CRM initiatives (e.g., control groups, A/B tests) and lead post-campaign performance analyses.
• Collaborate with internal and external stakeholders to align requirements, communicate insights, and ensure excellent execution of loyalty/CRM activities.

Essential Education

Degree or equivalent level qualification in a quantitative field such as Data Science, Data Analytics, Economics or equivalent experience

Essential Experience

• 3+ years of relevant experience in analytics/CRM (e.g. Business Analyst), ideally in loyalty and/or retail.
• Strong expertise in segmentation strategy and end-to-end CRM customer journey design across multiple touchpoints; performance-driven mindset.
• Experience preparing target/selection files for ongoing CRM/loyalty campaigns based on segmentation and campaign objectives.
• Proficiency with the Power Platform and analytics stack (Power BI, SQL, Python; ideally also Power Automate/Power Apps).
• Advanced SQL skills and solid experience in data analysis, automation and dashboarding.
• Experience in performance marketing/KPI monitoring and a solid understanding of loyalty program mechanics.

Skills & Competencies

• Translate complex business questions into structured analyses and decision-relevant, actionable insights.
• Structured, detail-oriented and proactive working style with a hands-on, can-do mentality.
• Strong analytical skills, numerical aptitude and a high level of accuracy.
• German and English: strong written and verbal communication skills.

Environment & benefits

At bp, we provide the following environment & benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
• An attractive remuneration package: a bonus system and various social benefits including programs to improve work/life balance and wellbeing
• The gross annual salary according to the collective agreement is € 67.000,- with willingness to overpay depending on qualifications and experience
• Your modern workplace is in the heart of Vienna and offers a panoramic view
• Free parking in the office garage
• Two days working from home per week
• Agile and flexible working in a digitalized and team-oriented environment
• Equity matching program
• Company pension
• Lunch subsidy
• Learning and development opportunities

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

Our innovative Energize recognition points programme and spot awards translate exceptional performance into tangible rewards, to motivate our high performers.

Pay

bp offers competitive pay in line with industry standards, making us an employer of choice.

Discretionary bonus

We offer discretionary bonuses to reward strong company, business unit and individual performance, and recognition awards, including those related to long service to recognize commitment to the company.

Retirement & savings

We offer a range of discretionary retirement and savings plans to help provide you and your family with financial security.

Insurance benefits

To give you additional peace of mind, bp provides valuable insurance benefits in some countries. These are designed to provide financial assistance to employees and their families if employees become unwell or die in service.

Equity

Depending on your location and job level, there may be equity (stock and share) options you are eligible to join so you can be part of bp’s success.

Disclaimer

This is a high-level summary only of terms and current discretionary benefits applicable to certain roles. Some rewards, benefits and policies are at managers’ discretion and vary depending on where you work within the business. All terms subject to contract and all discretionary benefits subject to policy and eligibility.