Cardiff Metropolitan University
We’re looking for a CRM specialist to play a key role in the planning and implementation of email and SMS marketing campaigns. You’ll support the conversion of prospects and pre-applicants through the student journey, ensuring communications are relevant and personalised. This is an exciting time to join the team as we implement a new CRM with increased opportunities for automation, tailored communications and propensity scoring.
You’ll make an impact by:
What you’ll bring:
It’s essential you have a thorough understanding of CRM systems with proven experience in customer acquisition, segmentation, journey building and analysis. You’ll be proficient in designing forms and email templates, as well as building impactful campaigns. With excellent analytical skills and a data mindset, you’ll have the ability to measure success, solve problems and identify opportunities for improvement.
To succeed in this role you’ll also need creativity, copywriting skills and an eye for detail. You’ll have a good understanding of data protection legislation including GDPR. A positive and collaborative approach is essential with an ability to work to tight deadlines.
Why join Cardiff Metropolitan University?
We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you'll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development.
We offer excellent benefits such as:
Contact Us
For more information about the role please contact Rachel Squire on [email protected].
All applications must be submitted online.
Further details:
Job Description
Swydd Ddisgrifiad
Applications may be submitted in Welsh, and an application submitted in Welsh will not be treated less favourably than an application submitted in English.
Should a high volume of applications be received, we may need to close this vacancy early. We therefore encourage you to apply as early as possible.
Cardiff Metropolitan University is proud to be a Disability Confident employer and a signatory of the Armed Forces Covenant.
All applicants with disabilities, or those who are part of the Armed Forces community who during the shortlisting process meet the essential criteria for the role will be progressed to the next stage.
We use the person specification as a tool for shortlisting; so please make sure you use this information when writing your application. You can find useful hints and tips about how to apply by visiting our Application Guidance page.
The University is committed to creating a highly inclusive culture. We offer family friendly and flexible working arrangements and a range of staff networks, forums and events to support and develop our people. We warmly welcome applications from those traditionally underrepresented in the higher education sector.
We invite you to join our collaborative community!
Dating back to 1865, we remain rooted in Wales with a global reach, offering you a world of opportunity. Our education, research and innovation deliver positive impact for equality, social inclusion and environmental sustainability, locally, nationally and internationally.
Are you ready to contribute to something remarkable?
Join us in helping us to progress and deliver real change.
School/Unit
Marketing, Communications and Student Recruitment
Location
Llandaff Campus
Salary
£33,966 to £37,099 per annum
Permanent
Post Type
Full Time
Closing Date
Friday 12 September 2025
Interview Date
Wednesday 24 September 2025
Reference
4064-1