Marketing Content Specialist

Description

Ametros is changing the way individuals navigate healthcare by providing them with the tools and support necessary to make educated decisions on how to spend their medical funds. Ametros's team works closely with patients, insurers, employers, attorneys, brokers, medical providers, and Medicare to create a seamless experience for our clients. Our flagship product is revolutionizing the way funds from insurance claim settlements are administered after settlement. Ametros continues to innovate, bringing new solutions to the market with the goal of simplifying healthcare for our clients. We make managing medical funds safe, effortless, and cost effective for everyone.

We are looking for a strategic and detail-oriented Marketing Content Specialist with a strong foundation in email marketing automation and content development to support both B2B and B2C marketing efforts. This role will lead the planning and execution of email campaigns using HubSpot and Dynamics 365 , while also developing high-impact content including email copy, sales collateral, and evergreen blog posts.

Key responsibilities for the role:

• Email Marketing & Automation

  • Design, implement, and optimize automated email campaigns in HubSpot and Dynamics 365.
  • Manage segmentation, A/B testing, and performance analytics to drive engagement and conversions.
  • Collaborate with internal teams to align email strategies with broader marketing goals.
  • Provide actionable insights and recommendations based on data trends and audience behavior

• Content Strategy & Development

  • Write and edit compelling content for email campaigns, sales enablement materials, and blog posts.
  • Develop thought leadership and evergreen content tailored to both B2B and B2C audiences.
  • Ensure consistency in brand voice, tone, and messaging across all content.

• Project Management

  • Coordinate timelines, deliverables, and stakeholder approvals for marketing initiatives.
  • Maintain content calendars and campaign schedules to ensure timely execution.

Key skills/experience qualifications for the role:

• 4–6 years of experience in marketing, with a focus on email marketing, automation, and content
• Proficiency in HubSpot and Dynamics 365 Marketing platforms.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent writing, editing, and proofreading skills.
• Experience creating content for both B2B and B2C audiences.
• Strong attention to detail and organizational skills.

This is a hybrid role with expectation to be in office 3 days per week

The estimated salary range for this position is $80 ,000USD to $95 ,000USD . Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.

#LI-BB1

#LI-Hybrid

In addition to our benefits package, employees have the opportunity to get involved with engagement, diversity, and philanthropic initiatives from their first day working with us to help us achieve our goal of Limitless Inclusion for All. As Ametros Citizens, we work together to foster an environment of limitless inclusion and belonging that encourages, supports, and celebrates the diverse voices and backgrounds of our people, while energizing the passion and innovations to revolutionize our industry.

Ametros is an Equal Opportunity Employer