Join Our Client as a Loyalty Program and CRM Marketing Expert
Our Client is seeking a proactive and detail-focused marketing professional to enhance and expand their member engagement initiatives. This role involves designing and implementing lifecycle marketing strategies, boosting customer participation, and supporting the financial success of the loyalty scheme.
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- Program Oversight and Development: Lead the planning and execution of loyalty initiatives aimed at increasing member numbers and encouraging repeat business. Regularly analyze key performance indicators such as new sign-ups, active participation, tier advancements, and revenue impact.
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- Operational Management: Oversee daily program activities, including member registration processes, benefits setup, and campaign configurations. Track points accumulation and redemption patterns, assisting in liability assessments and breakage analysis in collaboration with finance teams.
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- Performance Evaluation: Continuously assess program improvements through data analysis and competitive benchmarking to identify growth opportunities.
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- CRM and Lifecycle Campaigns: Design and refine automated customer journeys covering onboarding, pre-stay, post-stay, re-engagement, and tier upgrades. Implement targeted email and CRM initiatives with segmentation, personalization, and dynamic content strategies.
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- Testing and Optimization: Conduct A/B testing on various elements such as subject lines, creative assets, offers, and journey logic to enhance engagement rates and conversions. Ensure email deliverability and compliance with data privacy standards.
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- Campaign Planning and Member Engagement: Develop loyalty-focused campaigns to attract new members, promote points earning, and encourage redemptions. Collaborate with marketing, digital teams, and property partners to integrate loyalty messaging into broader promotional efforts. Support tactical promotions that motivate member activity while aligning with business goals.
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- Data Analysis and Reporting: Regularly monitor and report on member behaviors, revenue contributions, and campaign effectiveness using CRM tools, analytics platforms, and business intelligence dashboards. Maintain KPI tracking and ROI assessments.
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- Governance and Stakeholder Collaboration: Ensure data accuracy through routine audits and maintain comprehensive documentation related to loyalty operations. Assist in onboarding property teams to loyalty systems and processes. Coordinate with technical vendors or internal IT teams for troubleshooting and system improvements. Support other related duties with professionalism and diligence.
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Ideal Candidate Profile: Holds a degree in Business, Marketing, Hospitality, or a related discipline, with 4 to 6 years of experience managing loyalty programs and marketing initiatives. Demonstrates hands-on expertise with CRM and marketing automation platforms, possesses strong operational discipline, and excels in copywriting and data analysis. Comfortable working across teams and managing multiple campaigns simultaneously.
Our Client offers a dynamic work environment with opportunities for professional growth, a comprehensive benefits package, and a collaborative team culture dedicated to innovation and excellence.
Work Location: In person